That Monday morning started well. Very well. The advertisement in the newspaper did it. Made me confident and look forward for my day’s meeting. Task was to convince the dean of an international school to sign up with my agency for their upcoming ad campaign. And I, being in the creative team, carried the expectations of positive outcome along with me!
After an hour’s meeting, I waited outside the dean’s cabin with a grin on my face for a promised campus tour. As we went ambling, she explained the newly deployed methodologies in the education system. It was super impressive, as well envious for the fact that I couldn’t be a part of such an impressive system. Her tremendous inputs had already made me chalk out the lines for their campaign. Side by side, I was thinking about their ad in the newspaper that morning. Mediocrity was pure bliss. Their average ad gave me an edge to convince and leverage on the much required positive stroke but, soon something more intense drifted my thoughts during my tour and made me realize that, how I had actually missed to leverage on the Live Ad made through inncocent beings, which surely beats rest all the ads ever made in the world, that I’d like to call- The Ad by God!
Now, let me elaborate the above thought for clarity. When born, as kids, we are all alive. Full of energy. We run, walk and are active all day long. We smile, laugh and cry without hesitation. We sing, and dance. We get things done. We concentrate and are focused. We are straightforward. We are curious and we are hungry. Joyful. We explore. Innocent and honest. Ready to learn new things. We forget and forgive soon. We are Adventurous. Desirable. Truthful. We don’t intend to hurt. We never give up. We take risks. We are fearless. We ask. We don’t discriminate. We believe and we trust. We play. Have freedom. We are natural. We are simple. Content with the smallest of things. We are creative. We enjoy. We celebrate. We get excited. We are naughty. Happy. Connect with God. We live in the moment. And we Love!
But as we grow, ironically, these good things instead of growing with us tend to fade. We become more cautious. We develop less belief and welcome unnecessary troubles. Live with contempt. Tend to get more jealous, narrow minded, egoistic, obsolete, burdened, unreasonable, unhappy and meanwhile artificial. Like Walt Disney once said- “That’s the trouble with the world-too many people grow up.”
As I walked around the school observing kids, was thinking how inspiring their behavior is. It hit me hard with a big realization- the stunning creative of God on persuading us to the ideal way of living by his subtle, brilliant ad, showcasing us the way to happiness through our own initial years of life!
This enduring experience eventually propelled me to sum up this post with the substantial positioning line that I could ever think of for this unanimous ad, that is –Live Like a Child, Always!
Indeed, it’s time to leverage on that mega ad, which has the whole world as its target market and that spot-on manages to successfully run on an Eternal Campaign!
Signing off for now,
Achu
