A hype factory?

Gone are those days where you wait for that half an hour news on DD and sometimes even for the afternoon news in sign language! Now we have access like 24/7 yet find it difficult to get that half an hour of quality information. These days, It’s all about sporting the trend of all our fancy news reporters going bonkers over varied fashionable statements of our country. Sometimes can’t make out if it’s an information channel or F-TV!(Metaphor intended)

However, I enjoy the drama! I like Rajdeep’s oozing out eyes wanting to plunge out of the TV screen to convince you! Infact, HT beats them all I guess. They have made it so obvious that whole nation can see the onscreen chemistry of their enmity with our own Indian cricket captain. Same goes with our RJ’s these days. Sometimes it feels like those jockey’s jump into my car, squeeze my neck and shout in my ears-“be happy, be happy!!” which indeed automatically happens with Vividhbharathi just by keeping themselves original!

And what about newspapers turning into GQ magazines? And especially their way of fighting competition. Deccan Chronicle had come up with promotional activity showcasing bikini models on hoardings having news all over them. Hmmm now who can explain that? Nothing else implicated to me except for making me guess that its an exclusive paper for men! Indeed recently, my journalist friend who writes for Financial Express wanted me to read one of the interesting articles that he had written. Boy…that paper felt heavy!

I will be dishonest if I say that I don’t enjoy the hype and mix up that our media is creating. Afterall they are entertaining us and who doesn’t like to be entertained eh? And also they put in so much pressure on the politicians or any other responsible authorities that things are getting done faster than expected!! In that way, it’s appreciated that their research is getting extensive and much bolder. Some deserving are getting hit hard now! It’s certainly not that easy to penetrate and target big shots. That means somewhere the hype factory is helping!

But it does hurt sometimes when our own media deny belonging to our country. For eg: When something goes wrong with sports and especially our religion equi cricket. Anand was yet again world chess champion but then that was 20% coverage in news but Indian cricket losing at the same time was 80%. That’s the attitude of our media! Why do they have this notion that we enjoy devastation the most! Ironically in gulf countries, believe any such negative implicated news will be in the third or fourth page but headlines will always be something positive. Now is that not a message in itself?

Again, I have no right to complain on democratic pleasures that each one is exhibiting. Now if I don’t like them, I always have a choice and nothing to brag about! But I must admit that it was extremely unpleasant to see the whole of CWG campaigning done by our media friends. Some even said- why did we need this? How sad a spirit is that? I felt that they don’t want to understand ‘us’ in the first place. Many things went wrong, but they coaxed at each and everything as though they have no responsibility in it. It’s a huge project and something’s bound to go wrong which shouldn’t have considering the time span. But, they should have projected it positively that can create healthy pressure on the culprits but please for god sake do not let our Nation down!!

Should we one day fight media-vs-Nation and wait for the verdict to happen for decades? Or should our media friends be paid bonus to have some integrity and pride? Or should they be given increment just to behave like Pranab Roy? Anyway, for a change, just day before yesterday I saw Rajdeep talking something positive about CWG with his sober eyes. Many foreign athletes were happy about arrangements and facilities at the end of it all! It made me so elated and proud about how its all set so grand and perfect despite such hurdles and unforgivable crimes! It’s not easy to make such things happen when every second person is dishonest and yet, here we are making it to the glory this evening being the grand inauguration of CWG!! Bravo!

As our Indian squash player very positively said “Its India and we like to do things differently”

Indeed we do! And I wish the best for the mega success of CWG! Way to go!!

Signing off for now,

Achu

6 comments:

Unknown said...

Hey Achu...You read my mind about media's hype business....
And yes best wishes to the CWG event!

Regards
Ashwini

Achala said...

Ashwini- I am not sure if u got to see CWG inaugural function...It was flamboyant & totally overwhelming! the beginning rocked!

Shri-Insights said...

Media, what to say, they are paid for creating and destroying everything. yes creating hype and then easily destroying it when new things come up. I think Rajdeep has to be careful from now on. Rajdeep, better watch out "you are being judged"

Lokesh said...
This comment has been removed by the author.
Achala said...

Shridhar- Highly doubt that...he is one fixed personality!!

Lokesh- True! when its Indian media, the opportunity preambles the destruction!

Lokesh said...

Hey....this one, I loved it. Well, probably this topic is like that.

Mmm...media is like that....all that you've said is very much true. Sometimes, I feel there is no need for the media to get so personal / anxious about the matter. It's absolutely not required. I was watching BBC the other day and could see the difference between the matters being presented by the Indian News channels and the BBC. Hype - as you have rightly said is absolutely not required! India has got the opportnity now and has the potential to utilize it well. But, all can get screwed up looking at the way it is handling the opportunity.

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