Creativity- A Ball Park in all creations??

I was driving on a Saturday evening to the temple and happened to stop my vehicle in one of the cross roads for my other vehicle friends to pass. In corner there was this new, a small place called “Water Colours”! At first, I was only able to get a glimpse of the outside setting as it had a veranda. I could not make out what it was about?? It was a store with extreme brightness yet having pleasant colours on its board with an attractive font. Now, what could this possibly be? I was curious as it took me back to my school days to my most favourite art class. Is it a painting workshop?? If it is… boy, I am going in there as it looked so interesting! I was very inquisitive to know about it. Whilst my mind was swirling around with various thoughts in 100kms per hour, my all other vehicle friends passed and I got my chance to move on. I made an effort to peep inside to know what it was and apparently, to my very surprise it was the juice bar!! Isn’t that the idea of someone thoughtful? Call a juice junction like that and make a set up which can play with your mind especially taking me to the very golden days back…that’s a place where I would like my juice…yeah! The name and set up did not leave me until I got to know what it was! Huh…. that’s creativity!

Creativity astounds me! Off the top of my head- the one thing that I think really floors me is the advertising world of the modern era. It is so unconventional these days and does such a great first hand sales. The attention grabbing is so tricky and some geniuses do it so well. Some of the print ads gosh…unimaginable…I recently read somewhere that most of the Indian and the global brands believe in using blue colour in their logos as blue stands for reliability. And I am sure, there would be lot more conditions & restrictions that one may have to keep in mind and yet create the best! Wonder how the right brain of humans can make such a larger impact!!

On the other hand, creativity has so much to contribute in our daily life as well. You may want to manage your time creatively, you may want to work out your office schedules creatively, you may want to tackle your family problems creatively, or you may want to come up with great life style creatively. Apparently everything gives a room for a creative work out.

Once, one of my colleagues requested me to contribute some material for his abroad university applications wherein he had to write about knowledge-vs-imagination. I was thrilled to just think about it. It apparently boils down to creativity-vs- logical thinking. As much as logical thinking is important, I could not resist giving an upper hand to the creative thinking. Imagine some of the finest men and women who are extremely good in their logical thinking- concepts, facts or procedures but can’t expand it due to lack in creativity. It is as good as garaging their knowledge. Imagine scientists with rich concepts but had no imagination or creativity, we would have been denied of so many inventions today. The same goes with musicians or painters. Wow- What a great loss that would have been! I somehow feel that having vague idea on actual concepts or basics is still better to create something outstanding or to make difference. Just like Henry ford, who understood little of engineering but demanded a great deal from his employers to transference his imaginations into reality. Ultimately they had no option but just to do it.


Overall, I bank upon the contribution of creativity to be not just the ‘ball park’ in all creations but the ‘whole all’. Infact, one of the best creations of the ultimate creator is that, he has bestowed a creative thinking into human life!

Signing off for now,

Achu